YouTube on Tuesday announced a $100 million (roughly Rs. 735 crores) fund to pay content creators who make hit videos on its new short-form video feature Shorts, as YouTube aims to court more influencers.
The fund will launch in the coming months and pay creators this year and 2022, YouTube said.
The investment comes as platforms are racing to attract young creators who are building huge fan followings – and big earning potential – by filming short comedy skits and dance routines. Viral app TikTok jump-started the trend of short-form video clips and was quickly copied by other apps such as Facebook-owned Instagram’s Reels, Snapchat Spotlight and YouTube Shorts.
We’re introducing the YouTube Shorts Fund, a $100M fund distributed over the course of 2021-2022. Anyone is eligible to participate in the fund simply by creating unique Shorts that delight the YouTube community.
Each month, we’ll reach out to thousands of creators whose Shorts received the most engagement and views to reward them for their contributions. We’ll also ask these creators to share their feedback with us so we can continue to improve the product experience.
The Shorts Fund is not limited to just creators in the YouTube Partner Program. Creators will be eligible to participate if they create original content for Shorts and adhere to our Community Guidelines.
We’ll share additional details as we get closer to launching the fund in the coming months.
Read Here – https://blog.youtube/news-and-events/introducing-youtube-shorts-fund/
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